Project: Ongoing Brand Localization for Porsche
Role: Lead EN>CN Translator & Cultural Adaptation Specialist
Scope of Work: Working closely with Porsche’s China team, I am responsible for translating and culturally adapting a steady stream of content to keep the Chinese market engaged. This includes:
- Product & Technology: Announcements for new models and detailed feature descriptions.
- Brand & Heritage: Content showcasing Porsche’s legacy and design philosophy.
- Motorsport: Real-time updates on race events and championship victories.
- Customer Experience: Materials related to Porsche services and ownership.
The Goal: To transform global brand messages into a locally relevant narrative, preserving the premium, high-performance essence of Porsche while ensuring clarity and impact for the Chinese consumer.
A selection of webpages:
- 保时捷股份公司确认产品战略调整最终方案（2025年9月22日）Backup Page
- 史上最强量产 911：新款保时捷 911 Turbo S 全球首发（2025年9月7日）Backup Page
- 亚洲保时捷卡雷拉杯首度登陆曼达利卡Pereira提前加冕年度总冠军（2025年8月24日）Backup File
- 自 2026 赛季起，保时捷客户车队将迎来性能优化的 911 GT3 R 赛车（2025年8月8日）Backup Page
Find out more at Porsche’s Newsroom.